Like everyone else these days, Real estate professionals are always looking for new and innovative ways to improve their business. However, one of the best-kept secrets in the industry is text messaging platforms that allow realtors to communicate with potential clients via SMS on a more personal level than email or social media updates.
Why should one use them?
- Text Messaging Platforms Can Be Used for Nightly Updates
One of the most important things that many real estate agents forget is to send updates, even after hours. For example, suppose you are showing a property at night or on weekends. In that case, your client may be interested in knowing what time their potential new home will be available for viewing again and having SMS updates sent directly to them means they won’t have to wait until morning or next business day.
Plus, with local housing markets fluctuating so rapidly these days, an agent must keep their clients informed about every aspect of the buying process as quickly as possible. Real Estate Skip Tracing Software is also available to help track down borrowers who have stopped making mortgage payments.
- Text Messaging Platforms Can Be Used to Organize a Client Database
Let’s face it, most real estate agents have terrible organizational skills. It is one of the biggest reasons they don’t make as much money or sell as many homes in a year compared with other professionals in the same industry. Luckily for you, there are text messaging platforms that allow you to upload all your client information and contact them via SMS at any time when there is a new property available on the market that may interest them.
In this way, when someone searches for ‘homes near me’ from their mobile device, your number will be among those listed to reach out directly without having to go through Google search results pages which takes away valuable time.
- Text Messaging Platforms Can Be Used For Interactive Marketing
Digital marketing is one of the most popular methods real estate agents use to reach out and contact potential clients. However, not all digital marketing platforms are created equal, which means many users wind up using several different channels to get their message across effectively. On the other hand, text messaging platforms will let you place your ads on various search engines like Google or Bing and allow you to deliver SMS messages directly from within the platform no matter where it appears online, allowing for a more consistent brand experience.
- Text Messaging Platforms Can Be Used to Deliver Real-Time Alerts
Real estate professionals always need to deliver up-to-date information about the housing market, new listings, and other pertinent details that will help their clients make informed decisions. With text messaging platforms, you can set your phone or mobile device on ‘do not disturb’ settings during certain hours throughout the day but still deliver immediate alerts when there is a new listing available for sale, which means buyers won’t have to sift through several different websites just trying to find what they’re looking for.
